Posters

Poster; District Railway; opening of widened lines, unknown, 1911
Simple name : Poster
Date : 1911
Collection : Posters
Object location : Acton Depot
Reference number : 1983/4/117
Size : H 1016mm, W 635mm
Print code : 183.600.6.12.11
Publisher : Underground Electric Railways Company Ltd : 1911
Printer : Photochrom Company Ltd
Descriptive size : Double royal
Content text : Chiswick-Hammersmith December 11th 1911 Notable increase in trains over these lines from 12 to 20 per hour each way at the busy hours..
Title : District Railway; opening of widened lines
Colour : Green,Brown
Related person
  • Unknown
Record completeness :
Record 84% complete

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By 1914 the Underground Group ran most of the Tube lines, three tram systems and the main London bus company, the LGOC. The posters publicise all these transport modes. Outside the Underground Group were the Metropolitan Railway and London County Council (LCC) Tramways, which ran separate poster campaigns. All these companies were merged into London Transport (LT) in 1933. The four main line railway companies also used posters to promote their London suburban services. Transport for London (TfL) replaced LT in 2000 with wider responsibility including taxis, streets, river services and some overground rail.
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Giving passengers useful information to help them on their journey has always been a major purpose of posters. The least successful are those that are difficult to read because they rely on too much text or have a confusing layout. To convey an important message quickly a poster should be concise and use a strong visual image but few words. Most London Transport posters are models of clarity but in the 1950s in particular the copywriter seemed to take precedence over the artist and the results often look as cluttered and wordy as Victorian posters with no illustrations had once done.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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