Posters

Poster; St Valentine's greetings; courtesy aids service, by the agency Gordon Lawrence Studio, 1947
Simple name : Poster
Date : 1947
Collection : Posters
Object location : Acton Depot
Reference number : 1983/4/10666
Size : H 275mm, W 737mm
Print code : 147/189P/10,000
Publisher : London Transport : 1947
Printer : J Weiner Ltd : 1947
Descriptive size : Panel poster
Content text : ST. VALENTINE'S GREETING Courtesy Aids Service
Title : St Valentine's greetings; courtesy aids service
Colour : Pink
Agency : Gordon Lawrence Studio : 1947
Printed by : J Weiner Ltd
Record completeness :
Record 83% complete
By 1914 the Underground Group ran most of the Tube lines, three tram systems and the main London bus company, the LGOC. The posters publicise all these transport modes. Outside the Underground Group were the Metropolitan Railway and London County Council (LCC) Tramways, which ran separate poster campaigns. All these companies were merged into London Transport (LT) in 1933. The four main line railway companies also used posters to promote their London suburban services. Transport for London (TfL) replaced LT in 2000 with wider responsibility including taxis, streets, river services and some overground rail.
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Giving passengers useful information to help them on their journey has always been a major purpose of posters. The least successful are those that are difficult to read because they rely on too much text or have a confusing layout. To convey an important message quickly a poster should be concise and use a strong visual image but few words. Most London Transport posters are models of clarity but in the 1950s in particular the copywriter seemed to take precedence over the artist and the results often look as cluttered and wordy as Victorian posters with no illustrations had once done.
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Panel poster : Panel posters were produced for display in Underground car interiors, as well as on the inside and outside of buses and trams. Because they did not have to fit a standard frame or wall space, they are smaller than other poster formats and vary slightly in size.
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