Posters

Poster; Theatreland, by Frederick William Charles (John) Farleigh, 1923
Simple name : Poster
Date : 1923
Collection : Posters
Object location : Acton Depot
Reference number : 1983/184
Size : H 1524mm, W 1016mm
Reproduced in : London Transport Posters. A Century of Art and Design, edited by David Bownes and Oliver Green, Lund Humphries, 2008.
Publisher : London County Council Tramways : 1923
Printer : Vincent Brooks, Day & Son Ltd : 1923
Descriptive size : Four sheet
Content text : London's Tramways Theatre land Late services by tramway. Designed at the L. C. C. Central School of Arts and Crafts
Title : Theatreland
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Record completeness :
Record 83% complete
The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
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London's West End was often promoted by the Underground for its numerous theatres and cinemas. Posters encouraged passengers to travel there in the evenings and weekends. Others encouraged commuters to watch a film or see a show after work, rather than travelling home at rush hour. Theatres on the outskirts of London, such as Kingston and Hammersmith, were also occasionally advertised. At Christmas, London Transport issued posters specifically to promote seasonal pantomimes. These were particularly popular in the 1950s.
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Four sheet : Four sheet is the descriptive size for posters that are 60 x 40 inches. Four times bigger than the standard double royal, this is largest of the poster formats. Four sheet was the most commonly used size for Art on the Underground posters.
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