Hans Schleger, 1898-1976
Simple name : Person: artist
Collection : People
Reference number : 1996/5116
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Hans Schleger (Zero) was born in Germany, and studied at the National School of Applied Art in Berlin during the early 1920s, at the time when the Bauhaus was making an impact.
From 1924-9 he lived in New York, working first as a freelance graphic designer, then as art director for an advertising agency. He settled in London in 1932 where he opened his own studio. During the 1930s he designed numerous posters and was a close friend of McKnight Kauffer.
An early proponent of the concept of `corporate identity', he designed the bus-stop symbols for London Transport in 1935. Major commissions included the symbols for the Design Centre in Haymarket, London (1955) and the Edinburgh International Festival (1966, replaced 1978), as well as the creation of a unified design policy for a number of British companies.
He lectured widely and was a visiting associate professor at the Institute of Design, Chicago, for a year. He was made a Royal Designer for Industry in 1959. (Green 1990)
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- National School of Applied Art, Berlin
- Designed posters for London Transport : 1935-1947