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London Transport Museum Privacy Page

The information below provides a summary of the key ways in which London Transport Museum (LTM) may use your personal information.

Personal information we hold

Personal information we collect may include:

  • your name, title;
  • gender (where you choose to provide this);
  • date of birth;
  • postal address, email address and phone number;
  • family and spouse/partner details, relationships to other donors and/or Members and Patrons;
  • current interests and activities;
  • ticket purchase and event registration / attendance;
  • payment card data;
  • online retail purchases;
  • contact preferences;
  • information on any donation that you make to the Museum including Direct Debit and bank account information where applicable;
  • Gift Aid status;
  • details of correspondence sent to you, or received from you;
  • donor status and wealth assessment information;
  • employment information and professional activities;
  • where relevant, selected media coverage;
  • any other information provided by yourself at the request of London Transport Museum;
  • gender and sexual orientation (where you choose to provide this)
  • racial or ethnic origin (where you choose to provide this)
  • health-related information (where you choose to provide this).

Legal basis for using your information

Under data protection legislation, we are only allowed to use personal information if we have a proper reason or ‘legal basis’ to do so.  In the case of LTM, there are a number of these ‘legal grounds’ we rely on, which are:

Our statutory and public functions:

  • LTM is a subsidiary of Transport for London (TfL) and Schedule 11 of the Greater London Authority Act 1999 provides that TfL may provide and maintain a transport museum, and, do anything that is ‘necessary or expedient for, or in connection with the provision or maintenance of the museum’. Being part of TfL, the Museum also plays a role in supporting TfL’s general functions to promote and encourage safe, integrated, efficient and economic transport facilities and services, and to deliver the Mayor’s Transport Strategy.
  • LTM is also a registered charity. The Museum’s charitable objects which underpin the purposes for which we process personal information are: to advance the heritage of transport in London and to educate the public about the history of transport in London through the provision, operation and maintenance of a transport museum for the public benefit, and to educate the public about the role of transport in the life and work of London past, present and future.
  • These statutory and public functions underpin our general fundraising activities as well as our programme of outreach, educational and employment-related activities with schools, young people and London’s communities.

Where you have given your consent to LTM, for example:

  • where you have opted in to receive marketing messages from us; or
  • you have asked us to resolve an issue or complaint for you; or
  • you agree that testimonials or photographs can appear on our website or other supporter materials (such as our annual report)

For the 'performance of a contract', for example:

  • in connection with the purchase of a ticket to visit the Museum or attend an event;
  • where you make a purchase form our online shop

How we collect your information

We may collect your information in several different ways:

Most of the information we hold is provided directly by you. For example, you may give us your information in order to purchase a ticket or sign up for one of our events, request our newsletter, make a donation, or purchase something from our online shop. We will also collect your information if you email, phone or write to us. If you telephone LTM, your call may also be recorded for training and quality purposes.

You may also have provided us with your information if you are a LTM Volunteer, Trustee, Patron or any other type of supporter or member.

Depending on your privacy settings, we may also collect information about you from your interaction on one of the Social Media platforms we use; for example, if you post on our Facebook or Twitter pages or visit our YouTube channel.

If you are a member of the London Transport Museum Friends, they may share your personal information with us, where you have agreed they can do so.

On some occasions we may also collect publicly available information about you. You can read more about this in the sections below.

London Transport Museum works with third party agencies and resellers who sell admission tickets on behalf of the Museum. If you book tickets through a third party, London Transport Museum will receive information about the booking as well as associated data that you provided when making the ticket purchase.

We also run promotions and competitions with other organisations from time to time - for example to win tickets to visit the Museum or attend a special event run by us. If you win a prize, we will receive information about this from the organiser, as well as associated data that you provided when entering.

We may ask you to take part in one of our customer satisfaction surveys at the end of your visit or provide other feedback by phone or email (where you have agreed to be contacted in this way). As part of our surveys, we may ask you some questions for equalities monitoring purposes - for example about your gender, ethnicity, or disability.  We ask about these so we can ensure our displays, exhibitions and other outreach work (eg with schools) are relevant, accessible and appealing to everyone.   While we appreciate your assistance with this, answering these questions is always entirely voluntary.

How we use your personal information

LTM uses your personal information in four main ways:

      1. To administer and fulfil your ticket order, online purchases or donations, including processing Gift Aid;
      2. To maintain an accurate record of your relationship with us and manage your contact preferences;
      3. To administer, operate and improve our events, exhibitions and fundraising activities; and
      4. Where you have agreed, to send you information about the Museum

If you have agreed to receive our newsletter, we will send you regular updates that will include information about the Museum’s work, as well as our events, special offers and fundraising activities.

If you attend a specific event (for example a guided tour, or one of our debates or talks) we may contact you afterwards to obtain your feedback.

There are some membership and donation communications that we are required to send regardless of your contact preferences. These are essential communications, deemed necessary to fulfil our contractual obligations to you. These may include Direct Debit confirmations and advanced notices, thank you letters, renewal of Membership cards and renewal reminders, Gift Aid confirmation letters and querying returned mail or bounced Direct Debit payments with you.

Supporter profiles and targeting communications

Sometimes we may combine your personal information with information available from other publicly available sources.

We do this for a number of reasons; for example, so that we can send better communications more likely to interest you - or to provide an improved Museum experience for our supporters and visitors. It also helps us to build a better long-term relationship with all of the people who support us currently - or who may do so in the future. Importantly, it enables us to raise more funds, more quickly and so support the wide and varied work that takes place at London Transport Museum.

We may analyse geographic, demographic and other information relating to you and we may use additional information from third party sources when it is available. Such information is only compiled using publicly available information about you. Some examples of the resources we might use include:

      • Royal Mail National Change of Address database (NCOA);
      • BT Operator Services Information System (OSIS);
      • WealthEngine, a wealth intelligence database;
      • Reviewing employment information that you have made publicly available via social media;
      • Newspaper articles, publications and company websites;
      • Companies House, Bordex and other company information databases;
      • Charity Commission and Office of the Scottish Charity Regulator (OSCR) registers.

Occasionally LTM may use aggregated, depersonalised information to carry out other research and analysis. Examples may include looking at which geographic areas our visitors travel from, or which age groups visit us. Individuals cannot be identified using this data.

Automated processing

Under data protection legislation we have to let you know when we use your personal information do something ‘automatically’ using our computers or other systems, or make an automated decision (without human intervention) that significantly affects you.

LTM does not make decisions or assumptions about you based solely on the use of automated systems, databases or computer applications.

Sharing personal information

LTM has contracts with a number of third party service providers that support the day-to-day operation of the Museum, website, our fundraising activities and our shop.

We also work with service providers to help us with our customer research, for example by conducting customer satisfaction surveys on our behalf.  These may be in person within the Museum itself, or where you have agreed, you may be contacted by phone or email.

Where we appoint an external supplier any such arrangements will be subject to a formal agreement between London Transport Museum and that organisation or individual to protect the security of your personal information.

Where you explicitly agree, we may share your personal information with the London Transport Museum Friends, a separate charity that works closely with the Museum to support its objectives and fundraising activities.

We will never pass your personal information on to any other organisation for marketing purposes and do not sell or rent personal information to third parties for any purpose.

If you have made a Gift Aid declaration, we may disclose the information you provided to HMRC for the purpose of reclaiming Gift Aid on your donation(s).

As a recipient of funding from the Arts Council England, we are required to share with them certain information (at an aggregated level) about our staff, trustees and volunteers as well as our visitors. 

Find out more about Arts Council England and how they work with funded organisations.

We also provide aggregated information about our visitors to a national database administered by a third party organisation call The Audience Agency, who are appointed by the Arts Council England.  The Audience Agency makes information publicly available about visitors to the UK’s cultural attractions.  The purpose of this data sharing is never to identify individuals, but to better understand the type of audience that visits artistic and cultural attractions.  The categories of aggregated information we may share includes:

  • Gender
  • Age range of visitors
  • Ethnicity
  • Number of visitors who consider themselves to have a disability
  • Where in the country our visitors live (by postcode area)

Visit The Audience Agency website for find out more about their work.

In some circumstances, disclosures of personal information to the police (and other law enforcement agencies) are permitted by data protection legislation, if they relate to the prevention or detection of crime and/or the apprehension or prosecution of offenders. Before any such disclosure takes place, the police are required to demonstrate that the personal information concerned is necessary for them to carry out a proper investigation. Each police request received by TfL is dealt with on a strictly case-by-case basis to ensure that any such disclosure is lawful and carried out in accordance with relevant guidance issued by the Information Commissioner's Office.

Length of time we keep your information

The Museum will retain personal information in line with its data retention policy. This means that we will not hold information for longer than is necessary for the purpose we obtained it for.

To ensure that we do not retain inaccurate, out-of-date or irrelevant information, information will be regularly reviewed and we will delete anything that we no longer need.

Overseas processing

LTM and its service providers may process your personal information in countries within the European Economic Area (EEA) and worldwide. These locations include the Netherlands and the USA. Any such processing will be carried out in strict accordance with UK and EU privacy legislation and the appropriate contractual safeguards which LTM has put in place.

Keeping your information secure

We take the privacy of our customers and supporters very seriously and a range of robust policies, processes and technical measures are in place to control and safeguard access to, and use of, personal information associated with LTM. This includes payment card data which is handled in accordance with the Payment Card Industry Data Security Standard (‘PCI DSS’).

TfL also publishes guidance on the steps you can also take to protect your personal information.

CCTV

We operate CCTV cameras throughout the Museum and at our Depot in Acton. We use it for three main purposes:

      • Protecting the health and safety of employees and visitors
      • Protecting our collections; and
      • Preventing and detecting crime and antisocial behaviour

We retain CCTV for a period of 30 days before it is automatically deleted unless the images are required for an investigation under lawful authority.

Website privacy and cookies

For more information about how we process personal information on the web, and how we use cookies, please visit the Privacy & Cookies section of the TfL website.

Your information rights

If you would like to unsubscribe from our newsletters or other updates you receive from us, please use the link we include at the end of every email. You can also update your contact preferences at any time by contacting us at one of the addresses below.

Under data protection legislation you are entitled to ask to see any personal information that we hold about you and be given details of how we use that information, and where we obtained it from. Find out how to access your data from the London Transport Museum. 

You also have a number of other information rights which include:

  • The right to question any information we have about you that you think is wrong or incomplete.
  • The right to object to how we use your information or to ask us to delete or restrict how we use it.

In relation to these information rights, please email us at [email protected] or write to us at the address below:

Privacy Officer
London Transport Museum
39 Wellington Street
London
WC2E 7BB

Please note that we may require proof of your identity and address before we can process your request. We will respond to your request within the appropriate statutory timescales and in accordance with guidance from the Information Commissioner’s Office.

If you have a specific concern or complaint about the way LTM handles your personal data, you can contact our Data Protection Officer.

You can also contact the regulator for information rights - the Information Commissioner's Office.

Changes to this page

It's likely that we'll need to update this statement from time to time, so check back here regularly to find out more. Your continued use of the site will mean that you accept those revisions.  This page was last updated in July 2019.

Urban Mobility Report

Urban mobility report

Cities are a magnet for people as centres for jobs, economic activity and innovation, and urban mobility systems lie at the very heart of what makes cities attractive and viable. However, urban transport is facing an urgent set of challenges as a number of social, technological, economic, environmental and political impacts place further stress on already straining systems. New business models and technologies are emerging to try and solve these challenges, but there are huge uncertainties about how these will impact cities over the long term and whether they will move ahead of customer acceptance and regulatory frameworks.

Over the course of 2017, the Interchange programme at London Transport Museum, in collaboration with Arup, Gowling WLG and Thales, sought to drive a conversation around some of these issues and to focus attention on the speed and complexity of the changes occurring in the sector. The resulting report aims to reflect on these conversations and present some of the different views that emerged.

Download our Rethinking Urban Mobility press release [65 KB]

Download our Rethinking Urban Mobility report [3.1 MB]

To read more about London Transport Museum's corporate programme of events, please visit the Thought Leadership page.

Posters

The poster collection covers over 100 years of graphic art

London Transport Museum’s poster collection contains some of the best examples of posters as an art form anywhere in the world. The tradition of employing both established and emerging artistic talent to promoting public transport was started by Frank Pick in 1908. Since then, posters have played a key role in the wider vision of corporate transport design. Over 5,000 designs and 800 original artworks are available online. The collection continues to grow and represents a remarkable cross-section of artists displaying a huge range of styles, formats and techniques. There are posters to inform, educate, reassure, entertain and inspire.

Models

The model collection contains detailed architectural, vehicle and engineering models

Models reveal the development and design history of the architecture, infrastructure and vehicles of London’s transport system. They were often commissioned by engineers and architects as the transport system expanded. Models in the collection are mixed media and manufactured using a variety of techniques. From handcrafted card and paper modelling and intricate metal work to more modern 3D printed methods.

Maps

Maps cover bus, tramway and trolleybus routes, railways, Underground, Cycle Hire, river services and walking

The collection includes geographical and diagrammatic maps covering all modes of transport in London from the 1860s to the present day. Early maps were produced by private companies such as the Metropolitan Railway, District Railway, Central London Railway and London General Omnibus Company. From 1933 public transport maps were produced by a single authority, London Transport, and include Henry Beck’s iconic 1933 Tube map. Transport for London took over in 2000. All maps, including the Tube map, continue to develop and change to aid navigation around London.

Frank Pick

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Frank Pick was the man who commissioned some of the most recognisable icons of London Underground’s identity; the Johnston typeface, Charles Holden stations, the roundel and Harry Beck’s Tube map, to name but a few. 2016 marks the 75th anniversary of his death and to commemorate his legacy we are hosted a series of talks and a crowdfunding campaign to support the new permanent art installation by artists Langlands & Bell that was unveiled at Piccadilly Circus Tube station on 7 November 2016.

About Frank Pick

As Managing Director of London Underground in the 1920s and the first Chief Executive of London Transport, Frank Pick (1878-1941) had more influence on the look of twentieth-century London than any other individual. Renowned art historian Nikolaus Pevsner, described Pick as “the greatest patron of the arts whom this century has so far produced in England, and indeed the ideal patron of our age.”

Frank Pick oversaw what is widely acknowledged to be transport design’s golden age. He commissioned some of the most recognisable icons of London Underground’s identity such as the distinctive red, blue and white roundel Tube logo, the original Johnston typeface and the art deco architecture of many Underground stations designed by Charles Holden. Pick also commissioned striking advertising posters in a variety of styles, often working with famous artists of the day such as surrealist Man Ray.

Through his vision and determination, the Underground witnessed the birth of commercial art and advertising as well as the emergence of graphic design, wayfinding systems, corporate identities and integrated brand design.

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Langlands & Bell artwork

To celebrate Pick’s life and work and mark the 75th anniversary of his death on 7 November 1941 a new artwork, created by Turner Prize nominated and BAFTA award-winning artists Langlands & Bell, has been installed in the circular concourse at Piccadilly Circus station. The striking wall installation, entitled Beauty < Immortality, is made of bronze, vitreous enamel, LEDs and marble, is a permanent addition to the station’s unique architecture. The artwork is 9.5m long and 2m high and features a 1.37m diameter roundel and a 1.98m high text of solid bronze letters in New Johnston typeface.

The artists were inspired by Frank Pick’s own handwritten notes, which are part of London Transport Museum’s unique collection. The text relates to Frank Pick’s philosophy about beauty, utility, goodness and truth, and underlines Langlands & Bell’s shared conviction that the quality of our surroundings contributes decisively to our quality of life.  

Beauty < Immortality was launched by Mike Brown MVO, London’s Transport Commissioner on 7 November 2016. It was commissioned by London Transport Museum and Art on the Underground in partnership with London-born gift and interiors retailer www.Bouf.com

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Hidden London book

Delve into the history of disused and repurposed London Underground spaces with the new beautifully illustrated hardback book, Hidden London: Discovering the Forgotten Underground - now available!

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What's On

Explore the Depot

Explore the treasure trove of objects at our Museum Depot. Discover delights like historic road and rail vehicles, engineering equipment, models, original artworks and posters, signs and maps, and much more... 

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St Pancras poster: September's Object of the Month

Collections

Object of the month

Passengers coming into St Pancras station in the 1980s would be greeted by posters like this encouraging them to travel across the city on Underground lines . It's also the inspiration for our Open Weekend artwork!

Discover more