Governance

Keith Ludeman

Former Chief Executive, Go-Ahead Group
Chairman & Independent Trustee

Chairman, Nominations Committee

After completing an MSc in Transport Engineering and Planning, Keith held posts with regional transport authorities in the UK and overseas.

In 1986 Keith became Managing Director of Burnley & Pendle before joining London Regional Transport’s management team, which later became London General. He joined Go-Ahead in 1996 following the sale of London General’s MEBO and was appointed Managing Director of their London Bus Division. In 1999, Keith moved across to head Go-Ahead’s rail interests, and was Chairman of the Association of Train Operating Companies (ATOC) from 2003-2005. He was appointed to the Board of Go-Ahead in 2004 and to the position of CEO in 2006.

Following his retirement in 2011, Keith became a non-executive Chair with roles at Bristol Water, Eversholt Rail Group, High Speed 1, and Luton Airport. He was the Senior Independent Director at Network Rail from 2011-2014 and a non-executive director at Interserve between 2011 and 2018. He is the Chairman of London Transport Museum and a Fellow of both the Institute of Logistics and Transport, and the Institution of Railway Operators.

In 2011, Keith was awarded an Honorary Doctorate of Science by Salford University and was recognised with a Lifetime Contribution to Transport at the National Transport Awards.

Elizabeth McKay

Director and CEO

Elizabeth is an award-winning creative leader with experience in heritage, public-service broadcasting and commercial advertising. She became the Director and CEO of London Transport Museum in August 2023 after leading the design and delivery of its future vision as the Chief Operating Officer since joining in 2018. Elizabeth is an active Trustee and Deputy Chair of Kids in Museums, an independent charity dedicated to making museums open and welcoming to families, and a member of the Insights Council supporting the English National Opera.

Elizabeth was previously Chief Learning Officer at Historic Royal Palaces, where she developed a new strategy that doubled the reach with new audiences. Her large-scale events and activities were recognised for excellence in the sector with awards including from Museum + Heritage and Learning Technologies.

Before that, Elizabeth was the Head of BBC Knowledge Campaigns and an Executive Producer. Her projects won a Webby, Peabody, Children’s Bafta and a Royal Television Society Education Award for Best Campaign. Elizabeth had a successful career working on leading brands at Grey Advertising in London and New York.

Elizabeth holds a BA in English and American Literature and Language from Harvard University and an MBA from Oxford’s Graduate School of Business. She lives in London with her husband and two children and enjoys taking part in the many rich cultural experiences that London offers.

Peter, Lord Hendy of Richmond Hill CBE

Chair of Network Rail and LLDC
Independent Trustee

Lord Hendy was appointed in 2015 as the Chair of Network Rail, Britain’s largest nationalised industry, and in 2017, appointed as Chair of the London Legacy Development Corporation, which is developing the Queen Elizabeth Olympic Park. He was previously the Commissioner of Transport for London for nearly 10 years.

He is a Fellow of the Chartered Institute of Logistics and Transport and was formerly CILT International President for their centenary year. Lord Hendy is a trustee of London Transport Museum, and in 2019 he was appointed by the Prime Minister as a trustee of the Science Museum Group, which includes the National Railway Museum in York.

After graduating from the University of Leeds, he started his career in 1975 as a London Transport graduate trainee. In 2013 he was knighted after the success of managing London’s transport during the 2012 Olympic and Paralympic Games, having been made CBE in 2006, after the London bombings in 2005.

Andrew Smith

Independent Trustee
Chair of Finance, Audit & Risk Committee

Andrew Smith was a London-based partner at PwC until 2009. During his 34 years at PwC he had a wide range of leadership roles as an auditor, consultant and HR practitioner. In particular, he led PwC UK’s banking and capital markets assurance practice, led its sustainability and climate change consulting practice and was HR partner for its 900 partners with a focus on partner development.

Since retiring from PwC, he has been a trustee of a number of charities in the museum, youth development and climate change sectors. He is currently Chairman of Tullie House Museum and Art Gallery in Carlisle, a trustee of The Duke of Edinburgh’s International Award Foundation and a trustee of Lowther Castle and Gardens Trust in Penrith.

He lives in Penrith, Cumbria with his wife Diana and has four married children and a growing number of grandchildren. 

Marcus Arthur

CEO of UKTV and President, BBC Studios UK & Ireland
Independent Trustee
Chair, Enterprise Board

Marcus has responsibility for all of BBC Studios’ UK businesses and oversees the strategic direction of UKTV, as CEO, driving growth to its channel brands and streaming service, UKTV Play.

His remit includes increasing the volume of UKTV Original productions to help deliver on BBC Studios’ ambition to own more of its own IP. Marcus is also committed to attracting and retaining the best on and off-screen talent and creating an environment for UKTV and BBC Studios colleagues to do their best work.

As President of BBC Studios UK & Ireland, Marcus is responsible for BBC Studios’ revenue in the UK & Ireland. In addition to UKTV, BBC Studios UK businesses include TV sales in the UK and Ireland; DVD and digital downloads; licensed merchandise; digital and physical publishing; music publishing and licensing; live events and clips licensing operation BBC Motion Gallery.
Until recently, Marcus also oversaw BBC Studios Australia and New Zealand and the advertising division of GNL, the BBC’s global news operation.

Prior to this role, Marcus was Managing Director, Global Brands, where his business worked in conjunction with other departments to drive greater value from the BBC’s leading international and multi-format properties. Marcus has also held positions as Managing Director, BBC Magazines and Publishing Director, Radio Times.

Bill Ferris CBE

Independent Trustee
Non-executive Director, Enterprise Board

Trained as an accountant, Bill has had a varied career.  He ran his own wholesale and retail bakery business in Devon for six years before moving into the heritage sector in 1988.

In 1988 Bill became the first Commercial Manager at the Yorkshire Mining Museum (now the National Museum of Coalmining), seeing it through its last phases of development and early years of operation. 

He went on to run a series of ‘commercial’ heritage projects for Heritage Projects Ltd and became their Operations Director for seven years; responsible for seven projects nationally with combined visitor projections in excess of £1m per annum. 

He joined Chatham Historic Dockyard Trust as Chief Executive in December 2000 to develop a strategy that would lead to long-term revenue sustainability.  More than £40m was raised to invest in the site, and today there are 115 homes, more than 100 businesses, and annual visitor numbers are 170K; combined activities generate more than £16m to the local economy. He retired from the role at the end of 2020.

Bill is currently on the National Lottery Heritage Fund Committee for London and the South, Chairman of Visit Kent and Go to Places Destination Management organisations, and Trustee at Charity Mentors Kent and Medway.

Bill was awarded the OBE for Services to Heritage in the 2011 Queen’s Birthday Honours, made a Deputy Lieutenant of Kent in January 2016, and awarded the CBE for Services to Heritage in the 2021 Queen’s Birthday Honours.

Married with two grown up children, Bill’s interests include chalk stream trout fishing, bird watching, mountaineering skiing and gardening – a joy and necessity!

Pam Rosser

Independent Trustee
Non-executive Director, Enterprise Board

Pam is a venture partner at The Craftory, a London-based investment house focused on progressive CPG brands that positively impact their category, our society, and the planet.

Previously, Pam led digital commerce for The Walt Disney Company’s consumer products business in Europe, the Middle East and Africa. She has also worked at Google, advising large retailers on digital advertising strategy and execution. Pam started off in e-commerce at Amazon’s fashion business, straight out of the MBA programme at London Business School, thus bidding a fond farewell to her first career in business journalism.

Winsome Hull BEM 

Senior Business Strategy Manager, Transport for London
TfL Nominated Trustee

Winsome has worked as a Chartered Accountant and Strategist in the public and charity sectors for the past 20 years. She is passionate about encouraging and supporting young people from disadvantaged backgrounds to fulfil their potential through determination, hard work and perseverance. She strongly believes it is important for organisations to increase their racial and ethnic diversity at all levels to better represent the views, needs and composition of London’s diverse population.  

Winsome is a fully qualified Chartered Certified Accountant and Business Strategy professional. She has worked for Transport for London since 2007 in a variety of senior financial, performance and business strategy roles. Before that she worked in the charity sector, for an international charity travelling extensively throughout Asia to provide training and coaching for finance staff as well as auditing local financial records.

At the start of her career, Winsome was encouraged and given the opportunity to train as a qualified accountant while working for the National Maritime Museum in Greenwich. Winsome now feels that she has come full circle with her appointment as Trustee to another iconic cultural institution - the London Transport Museum.

Winsome feels she will not only bring diversity to the board of Trustees but, as importantly, her many years of professional training and experience in strategy and finance.
 

Christine Major

EdTech Lead
Independent Trustee

Christine is a senior EdTech lead with 25 years’ experience working with startups through to global corps. She has cultivated partnerships with education stakeholders at all levels, from presidential council members and ministries of education, through to business-to-business partners and classroom teachers alike, working closely to create customised content and professional development solutions that support their strategic goals. 

She has been responsible for several ground-breaking national scale corporate educational partnership programmes with the likes of Nike, Rolls-Royce and Nestle; designing and delivering content, product development and inspiring money-can’t-buy experiences for UK teachers, students and parents. 

Christine is a former primary teacher and led the UK’s largest ever technology focused professional development service for primary schools, supporting the successful introduction of technology into the classroom and sustaining recommendations of over 98% from over 350,000 educators in a three year period alone. 

Christine has served as Chair of the British Educational Suppliers Association (BESA), Vice Chair of the BESA Export Special Interest Group and is a Royal Society of Arts (RSA) Fellow. Over the years she has been called upon as a ‘voice for the industry’ and had the pleasure of representing UK EdTech on stages from Camden to Calgary, and Birmingham to Beijing.

Obi Nwofor   

Senior Operating Officer, Transport for London
TfL Nominated Trustee

Obi is an urban dweller who loves travel and can’t resist the adventure of new cities, exciting places and meeting thought-provoking people. 

Prior to his current role as a Senior Operating Officer, he was a Senior Programme Manager for the Capital Programme Directorate where he designed, established and led a team of engineering works managers to successfully address new business priorities. Nothing satisfies him more than developing new relationships, solving problems and contributing to business and personal growth.  

Following his graduation with a Bachelor of Science, Obi’s lifelong commitment to learning has seen him return to the university campus for two Master’s degrees, with the most recent in Railway Systems Engineering and Integration from the University of Birmingham. 

Obi’s supreme and most rewarding challenge to date has been the role of ‘Daddy’ to his daughter, a role he shares with his best friend (who just happens to be his wife).

Mary Creagh CBE

Chair, Responsible Business Practice at Lexington
Independent Trustee

Mary chairs Lexington Responsible Business Practice, advising clients on their sustainability goals, and is also Chair of the Ethical Trade Initiative which works to improve the lives of workers worldwide.

A visiting professor at Cranfield School of Management, she has more than 20 years of experience as Labour Councillor, MP, Shadow Cabinet Minister, campaigning for environmental & social justice, and tackling poverty and climate change.

Mary is an influential public policy developer, advisor and commentator who led parliamentary scrutiny of UK Government environment policies as chair of the cross-party Environmental Audit Committee, where she delivered ground breaking policy change in green finance, single use plastics, fast fashion, and the EU’s first microplastic ban.

She was awarded a CBE for Political and Parliamentary Services in the 2021 Birthday Honours and is an honorary life member of transport union TSSA for the actions she took in the wake of the 2017 Westminster terrorist attack on parliament.

Lilli Matson

Chief Safety, Health and Environment Officer, Transport for London
TfL Nominated Trustee

Lilli is leading our work to make the capital safe and attractive for all journeys, and to achieve our goal of Vision Zero, where no one is injured or killed on the transport network. Lilli joined TfL in 2006 and has been Chief Safety, Health and Environment Officer since September 2019. One of her many passions and responsibilities is working to address the climate crisis and to achieve a net zero carbon railway by 2030 and to ensure TfL’s environmental performance is exemplary.

Her career has included being a member of the UK Government’s Commission for Integrated Transport and running her own transport consultancy where she led major projects on sustainable transport for a range of clients. 

She is an alumnus of Imperial College, having gained her MSc in Environmental Technology at its Centre for Environmental Technology. Lilli was appointed to the Board of the Environment Agency in 2021.

Phil Swallow 

Non-executive Director, Enterprise Board

Phil retired from Accenture in 2013 in his role as Global Managing Director for Communications Media & High Technology Quality and Client Satisfaction. He was part of the Accenture Global Management Team within two global operating groups, Government and Communications, Media, and Technology. Phil worked for the firm and its predecessors for thirty-two years; specialising in large scale systems development and outsourcing. He is still retained on contract for part-time consultancy after retirement.

Phil acts as a mentor to directors for several organisations including a train operating company and a brewery. In the Summer 2020 he was appointed as a Non-Executive Director at the Home Office, supporting the various large complex programmes that the department is implementing as well as providing detailed assistance to the illegal immigration initiatives. 

Phil was part of the senior advisory panel for Crossrail from 2019 until the Elizabeth Line opened to the public. He is currently a NED with one of the mainline TOCs.

Phil graduated from Aston University in 1981 with a BS in Business Administration and Computer Science.

Married with twin boys, Phil’s hobbies are trains (he owns a steam engine); horses (he’s a dressage rider); and the ballet. He is a Freeman of the City of London and a Fellow of the Royal Society of Arts (UK).

Sophie Bancroft 

Head of Customer Service, Central Waterloo & City Lines
Non-executive Director

Sophie has spent 14 years working with Transport for London, predominantly in London Underground Operations. Sophie has developed a breadth of Transport for London knowledge having also spent two years moving between Head of Surface Strategy, General Manager Trams and Head of DLR Operators. As Head of Customer Service, Central, Waterloo & City lines she is accountable for the safe running and excellent customer service of the stations on these lines. Sophie has been integral to the success of a number of heritage runs on the Metropolitan Line, including the 150-year celebrations.

Sophie grew up with a love of heritage transport and has fond memories of train chasing through the Suffolk countryside. She has carried this through into her working life at TfL, and now has the opportunity to instil this in her two young children, who also share her enthusiasm for transport and are regular visitors to the Museum.

Rikesh Shah

Non-executive Director

Recognised as a thought leader on public innovation, Rikesh works as an open data, open innovation and future of mobility expert at PA Consulting, a global consulting delivering end-to-end innovation.  

Previously Rikesh led Transport for London’s award winning innovation team to create new value for London by working with start-ups, corporates, academia, accelerators and venture capitalists. He was responsible for creating TfL’s first Innovation Hub which has delivered some pioneering projects on areas such as air quality, road safety, active travel, enhancing customer experiences to retail and property development. The Hub set out the organisation’s key challenges and problem statements, bringing in the best innovators from across the world, piloting and scaling innovative solutions with the potential to commercialise, as well as establishing the right culture in the company focusing on agility and design thinking to work with market innovators by doing things better, quicker or cheaper.   

Rikesh was also responsible for TfL’s world leading open data programme which has 17,000 registered users, 700 apps powered by TfL data used by 42% of Londoners which an independent review stated that it’s worth to London is £130m per annum. He also was actively in involved during the 2012 Olympic Games and TfL’s response to COVID-19.

Most recently, Rikesh has been recognised in the Top 100 Asian Stars in UK Tech in 2019 - 2021, being named one of the top five for sustainability in 2019. He was also recognised in the Top 100 Influencers for the Drum Digirati in 2018.  

Rikesh sits on the London Transport Museum Board as a Non-Executive Director, as well as a Civic Innovation Director (Non-Executive Director) at Cities Today, the global public innovation think tank. He has also been an Ambassador for London Tech Week since 2020. 

In academia, he Co-Chairs the Institute of Civil Engineering Data and Digital Advisory Board as well as Guest Lecturing on Open Innovation at the Royal College of Arts, Harvard University and the University of Oxford. 

Rikesh also served on the Mayor of London’s Smart London Board from 2016 to 2023.