The information below provides a summary of the key ways in which the London Transport Museum (LTM) may use your personal information.
LTM is a subsidiary of Transport for London (TfL) as well as being a registered charity. The Museum’s charitable objects which underpin the purposes for which we process personal information are: to advance the heritage of transport in London and to educate the public about the history of transport in London through the provision, operation and maintenance of a transport museum for the public benefit, and to educate the public about the role of transport in the life and work of London past, present and future.
Personal Information we hold
Personal information we collect may include:
- your name, title
- gender (where you choose to provide this);
- date of birth;
- postal address, email address and phone number;
- family and spouse/partner details, relationships to other donors and/or Members and Patrons;
- current interests and activities;
- ticket purchase and event registration / attendance;
- payment card data;
- online retail purchases;
- contact preferences;
- information on any donation that you make to the Museum including Direct Debit and bank account information where applicable;
- Gift Aid status;
- details of correspondence sent to you, or received from you;
- donor status and wealth assessment information;
- employment information and professional activities;
- where relevant, selected media coverage;
- any other information provided by yourself at the request of London Transport Museum.
How we collect your information
We may collect your information in several different ways:
Most of the information we hold is provided directly by you. For example, you may give us your information in order to purchase a ticket or sign up for one of our events, request our newsletter, make a donation, or purchase something from our online shop. We will also collect your information if you email, phone or write to us. If you telephone LTM, your call may also be recorded for training and quality purposes.
You may also have provided us with your information if you are a LTM Volunteer, Trustee, Patron or any other type of supporter or member.
Depending on your privacy settings, we may also collect information about you from your interaction on one of the Social Media platforms we use; for example if you post on our Facebook or Twitter pages or visit our YouTube channel.
If you are a member of the London Transport Museum Friends, they may share your personal information with us, where you have agreed they can do so.
On some occasions we may also collect publicly available information about you. You can read more about this in the sections below.
How we use your personal information
LTM uses your personal information in four main ways:
- To administer and fulfil your ticket order, online purchases or donations, including processing Gift Aid;
- To maintain an accurate record of your relationship with us and manage your contact preferences;
- To administer, operate and improve our events, exhibitions and fundraising activities; and
- Where you have agreed, to send you information about the Museum
If you have agreed to receive our newsletter, we will send you regular updates that will include information about the Museum’s work, as well as our events, special offers and fundraising activities.
If you attend a specific event (for example a guided tour, or one of our debates or talks) we may contact you afterwards to obtain your feedback.
There are some membership and donation communications that we are required to send regardless of your contact preferences. These are essential communications, deemed necessary to fulfil our contractual obligations to you. These may include Direct Debit confirmations and advanced notices, thank you letters, renewal of Membership cards and renewal reminders, Gift Aid confirmation letters and querying returned mail or bounced Direct Debit payments with you.
Supporter profiles and targeting communications
Sometimes we may combine your personal information with information available from other publicly available sources.
We do this for a number of reasons; for example so that we can send better communications more likely to interest you - or to provide an improved Museum experience for our supporters and visitors. It also helps us to build a better long term relationship with all of the people who support us currently - or who may do so in the future. Importantly, it enables us to raise more funds, more quickly and so support the wide and varied work that takes place at London Transport Museum.
We may analyse geographic, demographic and other information relating to you and we may use additional information from third party sources when it is available. Such information is only compiled using publicly available information about you. Some examples of the resources we might use include:
- Royal Mail National Change of Address database (NCOA);
- BT Operator Services Information System (OSIS);
- WealthEngine, a wealth intelligence database;
- Reviewing employment information that you have made publicly available via social media;
- Newspaper articles, publications and company websites;
- Companies House, Bordex and other company information databases;
- Charity Commission and Office of the Scottish Charity Regulator (OSCR) registers.
Occasionally LTM may use aggregated, depersonalised information to carry out other research and analysis. Examples may include looking at which geographic areas our visitors travel from, or which age groups visit us. Individuals cannot be identified using this data.
LTM does not undertake any profiling or make other decisions or assumptions about you based solely on the use of automated systems, databases or computer applications.
Sharing personal information
LTM has contracts with a number of third party service providers that support the day-to-day operation of the Museum, website, our fundraising activities and our shop.
Where we appoint an external supplier any such arrangements will be subject to a formal agreement between London Transport Museum and that organisation or individual to protect the security of your personal information.
Where you explicitly agree, we may share your personal information with the London Transport Museum Friends, a separate charity that works closely with the Museum to support its objectives and fundraising activities.
We will never pass your personal information on to any other organisation for marketing purposes and do not sell or rent personal information to third parties for any purpose.
If you have made a Gift Aid declaration, we may disclose the information you provided to HMRC for the purpose of reclaiming Gift Aid on your donation(s).
In some circumstances, disclosures of personal information to the police (and other law enforcement agencies) are permitted by data protection legislation, if they relate to the prevention or detection of crime and/or the apprehension or prosecution of offenders. Before any such disclosure takes place, the police are required to demonstrate that the personal information concerned is necessary for them to carry out a proper investigation. Each police request received by TfL is dealt with on a strictly case-by-case basis to ensure that any such disclosure is lawful and carried out in accordance with relevant guidance issued by the Information Commissioner's Office.
Length of time we keep your information
The Museum will retain personal information in line with its data retention policy. This means that we will not hold information for longer than is necessary for the purpose we obtained it for.
To ensure that we do not retain inaccurate, out-of-date or irrelevant information, information will be regularly reviewed and we will delete anything that we no longer need.
LTM and its service providers may process your personal information in countries within the European Economic Area (EEA) and worldwide. These locations include the Netherlands and the USA. Any such processing will be carried out in strict accordance with UK and EU privacy legislation and the appropriate contractual safeguards which LTM has put in place.
Keeping your information secure
We take the privacy of customers and supports very seriously and a range of robust policies, processes and technical measures are in place to control and safeguard access to, and use of, the personal information we hold.
We operate CCTV cameras throughout the Museum and at our Depot in Acton. We use it for three main purposes:
- Protecting the health and safety of employees and visitors
- Protecting our collections; and
- Preventing and detecting crime and antisocial behaviour
We retain CCTV for a period of 30 days before it is automatically deleted.
Privacy and cookies
London Transport Museum is part of Transport for London (TfL), for more information about how we process personal information visit the Privacy & Cookies section of the TfL website.
Your information rights
If you would like to unsubscribe from our newsletters or other updates you receive from us, please use the link we include at the end of every email. You can also update your contact preferences at any time by contacting us at one of the addresses below.
Under data protection legislation you are entitled to ask to see any personal information that we hold about you and be given details of how we use that information, and where we obtained it from.
If you think that any of the personal information we hold is inaccurate, you can request that we correct it.
You also have the right, in certain circumstances, to require us to stop processing your personal information, or ask us to delete it.
In relation to all of your information rights, please email us at [email protected] or write to us at the address below:
London Transport Museum
Covent Garden Piazza
Please note that we may require proof of your identity and address before we can process your request. We will respond to your request within the appropriate statutory timescales and in accordance with guidance from the Information Commissioner’s Office
If you have a specific concern or complaint about the way LTM handles your personal data, you can contact the Privacy and Data Protection team at Transport for London at [email protected]
You are also entitled to raise a concern with the Information Commissioner’s Office, the UK's independent body set up to uphold information rights. For more information about your privacy and data protection rights, visit their website at ico.org.uk.