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The information below provides a summary of the key ways in which the London Transport Museum (LTM) may use your personal information.

Personal Information we hold

Personal information we collect may include:

  • your name, title
  • gender (where you choose to provide this);
  • date of birth;
  • postal address, email address and phone number;
  • family and spouse/partner details, relationships to other donors and/or Members and Patrons;
  • current interests and activities;
  • ticket purchase and event registration / attendance;
  • payment card data;
  • online retail purchases;
  • contact preferences;
  • information on any donation that you make to the Museum including Direct Debit and bank account information where applicable;
  • Gift Aid status;
  • details of correspondence sent to you, or received from you;
  • donor status and wealth assessment information;
  • employment information and professional activities;
  • where relevant, selected media coverage;
  • any other information provided by yourself at the request of London Transport Museum.

Legal basis for using your information

Under data protection legislation, we are only allowed to use personal information if we have a proper reason or ‘legal basis’ to do so.  In the case of LTM, there are a number of these ‘legal grounds’ we rely on, which are:

Our statutory and public functions:

  • LTM is a subsidiary of Transport for London (TfL) and Schedule 11 of the Greater London Authority Act 1999 provides that TfL may provide and maintain a transport museum, and, do anything that is ‘necessary or expedient for, or in connection with the provision or maintenance of the museum’. Being part of TfL, the Museum also plays a role in supporting TfL’s general functions to promote and encourage safe, integrated, efficient and economic transport facilities and services, and to deliver the Mayor’s Transport Strategy.
  • LTM is also a registered charity. The Museum’s charitable objects which underpin the purposes for which we process personal information are: to advance the heritage of transport in London and to educate the public about the history of transport in London through the provision, operation and maintenance of a transport museum for the public benefit, and to educate the public about the role of transport in the life and work of London past, present and future.
  • These statutory and public functions underpin our general fundraising activities as well as our programme of outreach, educational and employment related activities with schools, young people and London’s communities.

Where you have given your consent to LTM, for example:

  • where you have opted in to receive marketing messages from us; or
  • you have asked us to resolve an issue or complaint for you; or
  • you agree that testimonials or photographs can appear on our website or other supporter materials (such as our yearbook)

For the 'performance of a contract', for example:

  • in connection with the purchase of ticket to visit the Museum or attend an event;
  • where you make a purchase form our online shop

How we collect your information

We may collect your information in several different ways:

Most of the information we hold is provided directly by you. For example, you may give us your information in order to purchase a ticket or sign up for one of our events, request our newsletter, make a donation, or purchase something from our online shop. We will also collect your information if you email, phone or write to us. If you telephone LTM, your call may also be recorded for training and quality purposes.

You may also have provided us with your information if you are a LTM Volunteer, Trustee, Patron or any other type of supporter or member.

Depending on your privacy settings, we may also collect information about you from your interaction on one of the Social Media platforms we use; for example if you post on our Facebook or Twitter pages or visit our YouTube channel.

If you are a member of the London Transport Museum Friends, they may share your personal information with us, where you have agreed they can do so.

On some occasions we may also collect publicly available information about you. You can read more about this in the sections below.

How we use your personal information

LTM uses your personal information in four main ways:

      1. To administer and fulfil your ticket order, online purchases or donations, including processing Gift Aid;
      2. To maintain an accurate record of your relationship with us and manage your contact preferences;
      3. To administer, operate and improve our events, exhibitions and fundraising activities; and
      4. Where you have agreed, to send you information about the Museum

If you have agreed to receive our newsletter, we will send you regular updates that will include information about the Museum’s work, as well as our events, special offers and fundraising activities.

If you attend a specific event (for example a guided tour, or one of our debates or talks) we may contact you afterwards to obtain your feedback.

There are some membership and donation communications that we are required to send regardless of your contact preferences. These are essential communications, deemed necessary to fulfil our contractual obligations to you. These may include Direct Debit confirmations and advanced notices, thank you letters, renewal of Membership cards and renewal reminders, Gift Aid confirmation letters and querying returned mail or bounced Direct Debit payments with you.

Supporter profiles and targeting communications

Sometimes we may combine your personal information with information available from other publicly available sources.

We do this for a number of reasons; for example so that we can send better communications more likely to interest you - or to provide an improved Museum experience for our supporters and visitors. It also helps us to build a better long term relationship with all of the people who support us currently - or who may do so in the future. Importantly, it enables us to raise more funds, more quickly and so support the wide and varied work that takes place at London Transport Museum.

We may analyse geographic, demographic and other information relating to you and we may use additional information from third party sources when it is available. Such information is only compiled using publicly available information about you. Some examples of the resources we might use include:

      • Royal Mail National Change of Address database (NCOA);
      • BT Operator Services Information System (OSIS);
      • WealthEngine, a wealth intelligence database;
      • Reviewing employment information that you have made publicly available via social media;
      • Newspaper articles, publications and company websites;
      • Companies House, Bordex and other company information databases;
      • Charity Commission and Office of the Scottish Charity Regulator (OSCR) registers.

Occasionally LTM may use aggregated, depersonalised information to carry out other research and analysis. Examples may include looking at which geographic areas our visitors travel from, or which age groups visit us. Individuals cannot be identified using this data.

Automated Processing

Under data protection legislation we have to let you know when we use your personal information do something ‘automatically’ using our computers or other systems, or make an automated decision (without human intervention) that significantly affects you.

LTM does not make decisions or assumptions about you based solely on the use of automated systems, databases or computer applications.

Sharing personal information

LTM has contracts with a number of third party service providers that support the day-to-day operation of the Museum, website, our fundraising activities and our shop.

Where we appoint an external supplier any such arrangements will be subject to a formal agreement between London Transport Museum and that organisation or individual to protect the security of your personal information.

Where you explicitly agree, we may share your personal information with the London Transport Museum Friends, a separate charity that works closely with the Museum to support its objectives and fundraising activities.

We will never pass your personal information on to any other organisation for marketing purposes and do not sell or rent personal information to third parties for any purpose.

If you have made a Gift Aid declaration, we may disclose the information you provided to HMRC for the purpose of reclaiming Gift Aid on your donation(s).

In some circumstances, disclosures of personal information to the police (and other law enforcement agencies) are permitted by data protection legislation, if they relate to the prevention or detection of crime and/or the apprehension or prosecution of offenders. Before any such disclosure takes place, the police are required to demonstrate that the personal information concerned is necessary for them to carry out a proper investigation. Each police request received by TfL is dealt with on a strictly case-by-case basis to ensure that any such disclosure is lawful and carried out in accordance with relevant guidance issued by the Information Commissioner's Office.

Length of time we keep your information

The Museum will retain personal information in line with its data retention policy. This means that we will not hold information for longer than is necessary for the purpose we obtained it for.

To ensure that we do not retain inaccurate, out-of-date or irrelevant information, information will be regularly reviewed and we will delete anything that we no longer need.

Overseas processing

LTM and its service providers may process your personal information in countries within the European Economic Area (EEA) and worldwide. These locations include the Netherlands and the USA. Any such processing will be carried out in strict accordance with UK and EU privacy legislation and the appropriate contractual safeguards which LTM has put in place.

Keeping your information secure

We take the privacy of our customers and supporters very seriously and a range of robust policies, processes and technical measures are in place to control and safeguard access to, and use of, personal information associated with LTM. This includes payment card data which is handled in accordance with the Payment Card Industry Data Security Standard (‘PCI DSS’).

TfL also publishes guidance on the steps you can also take to protect your personal information.


We operate CCTV cameras throughout the Museum and at our Depot in Acton. We use it for three main purposes:

      • Protecting the health and safety of employees and visitors
      • Protecting our collections; and
      • Preventing and detecting crime and antisocial behaviour

We retain CCTV for a period of 30 days before it is automatically deleted unless the images are required for an investigation under lawful authority.

Website privacy and cookies

For more information about how we process personal information on the web, and how we use cookies, please visit the Privacy & Cookies section of the TfL website.

Your information rights

If you would like to unsubscribe from our newsletters or other updates you receive from us, please use the link we include at the end of every email. You can also update your contact preferences at any time by contacting us at one of the addresses below.

Under data protection legislation you are entitled to ask to see any personal information that we hold about you and be given details of how we use that information, and where we obtained it from. Find out how to access your data from the London Transport Museum. 

You also have a number of other information rights which include:

  • The right to question any information we have about you that you think is wrong or incomplete.
  • The right to object to how we use your information or to ask us to delete or restrict how we use it.

In relation to these information rights, please email us at [email protected] or write to us at the address below:

Privacy Officer
London Transport Museum
39 Wellington Street

Please note that we may require proof of your identity and address before we can process your request. We will respond to your request within the appropriate statutory timescales and in accordance with guidance from the Information Commissioner’s Office.

If you have a specific concern or complaint about the way LTM handles your personal data, you can contact our Data Protection Officer.

You can also contact the regulator for information rights - the Information Commissioner's Office.

Changes to this page

It's likely that we'll need to update this statement from time to time, so check back here regularly to find out more. Your continued use of the site will mean that you accept those revisions.  This page was last updated in May 2018.

battlebus 2016

Battle Bus 2016

During 2016 we focussed on Tottenham, in the north London Borough of Haringey. Tottenham garage was one of those that had their B-type buses requisitioned for war service. Working on the theme of ‘London’s Sacrifice’ we looked at the stories of young men who signed up to fight and the events of the Battle of the Somme.

Three teams of young volunteers co-curated an exhibition From Tottenham to the trenches. This exhibition marked the centenary of the Battle of the Somme. It is displayed at Bruce Castle Museum, Haringey from October 2016 to June 2017. The story of London buses is told alongside those of local people from Tottenham whose lives were affected by the First World War.

The young volunteers consisted of a research team, an exhibition team and an outreach team. They all had different roles to play in bringing the exhibition together.

Research volunteers

Ten young research volunteers were tasked with uncovering First World War stories linked to the events of 1916, the B-type bus, and Tottenham. They worked alongside museum professionals and First World War experts, delved into archives and participated in field trips to gather information for the exhibition.

You can read more about what they discovered on their blog.

Exhibition volunteers

The research was passed on to eight Year 9 students at Northumberland Park Community School. During weekly sessions, they creatively explored the research. They looked at: why young men felt compelled to sign up to fight; the Battle of the Somme; and the role that London buses played on the Western Front. Working with a filmmaker and using shadow puppets, drama and photography the students produced images and a short film for the exhibition.

The students were also taken on a bespoke three-day tour of battlefields in Belgium and France. They visited sites that had links to Tottenham and the buses, and they learnt more about the Battle of the Somme and the Western Front. A film made for the exhibition documented their experience.

Outreach volunteers

Over the summer of 2016, five young outreach volunteers worked alongside a spoken word artist. They created original poems, responding to stories in the exhibition they felt emotionally or personally attached to. Their work covered themes of home, memory, courage and conflict. The poems featured in the exhibition and were performed by the volunteers at exhibition launch events at London Transport Museum and Bruce Castle Museum.

Battle Bus 2015

battlebus 2015

In 2015 our focus was the experiences of women. At the start of the First World War in 1914 thousands of men who worked on London’s public transport volunteered to take on military roles. The industry lost a significant proportion of its workforce, and women were soon called upon to fill the roles that men had left behind.  To keep the buses going, women took on both operational and maintenance roles. One of the roles women took on was the job of the conductor. They became ‘clippies’ or ‘conductorettes’ as they were sometimes called.

Exhibition volunteers

Working with over 40 female professionals employed in the transport sector, we explored the stories of the first ‘conductorettes’ in more detail. We looked at their experiences and how they contrasted with that of women working in the bus industry today. We considered how the role of women had changed over time. We also discussed whether women still faced the same prejudices as their counterparts 100 years ago.

The stories all contributed to a final exhibition A Driving Force: 100 years of women in transport. The exhibition included oral history interviews, artwork, a timeline of key milestones in the story of women in transport from 1915-2015, and a film. In the Summer and Autumn of 2015, the exhibition toured cultural and community venues throughout London, including Catford bus garage, London Transport Museum’s Depot at Acton Town, Westminster Music Library and Victoria Coach Station.

Sarah Liles, a bus driver, and Liza Maddocks, an Employee Relations Assistant, talk about their experience of working in the bus industry today

Outreach volunteers

In 2015 we worked with two groups of young people to create family engagement activities for two public events. The first was held at Firepower, The Royal Artillery Museum in Woolwich Arsenal, in May. The second, was at Westbourne Park bus garage Open Day in October. Led by the Battle Bus apprentice, Hannah Steele, the groups researched information about the history of the bus and the role of women in transport during the First World War. 

From their research, they developed activities to engage with families. They also worked towards completing their bronze arts award qualification. A key legacy of their project is the children’s story book called Barney’s adventure [2.1 MB PDF]

Urban mobility report

Cities are a magnet for people as centres for jobs, economic activity and innovation, and urban mobility systems lie at the very heart of what makes cities attractive and viable. However, urban transport is facing an urgent set of challenges as a number of social, technological, economic, environmental and political impacts place further stress on already straining systems. New business models and technologies are emerging to try and solve these challenges, but there are huge uncertainties about how these will impact cities over the long term and whether they will move ahead of customer acceptance and regulatory frameworks.

Over the course of 2017, the Interchange programme at London Transport Museum, in collaboration with Arup, Gowling WLG and Thales, sought to drive a conversation around some of these issues and to focus attention on the speed and complexity of the changes occurring in the sector. The resulting report aims to reflect on these conversations and present some of the different views that emerged.

Download our Rethinking Urban Mobility press release [65 KB]

Download our Rethinking Urban Mobility report [3.1 MB]

To read more about London Transport Museum's corporate programme of events, please visit the Thought Leadership page.