Copyright & licensing
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Emma Kay ©2004
The Intellectual Property Development Department is responsible for the protection and exploitation of the Intellectual Property of Transport for London (TfL). This includes its world-famous icons: the Underground map and Underground logo (or 'Roundel'), New Johnston font and London Transport Museum's poster and photograph collections.
The Intellectual Property Department actively seeks to develop partnerships for its brand-licensing business.
Mind the ©opyright
The Underground map and logo, New Johnston font and the London Transport Museum poster and photograph collections are protected by copyright, and the Roundel is also a registered trademark. A licence needs to be obtained from the Intellectual Property Department to reproduce them.
Please note that any unauthorized use of TfL's copyright and trademarks is an infringement of TfL's Intellectual Property and may lead to legal action and other remedies permitted under the Trade Marks Act 1994 and the Copyright Design and Patents Act 1988
Underground map licensing
The iconic Underground map is reproduced under licence across a wide range of publications from diaries and guidebooks to the back of companies business cards. If you want further information or wish to reproduce the Underground map in a publication, please email onestopmapshop@tfl.gov.uk.
Brand licensing
Underground Outfits
Underground Outfits is a fashion collect that targets 16-25-year-olds. It is being developed in major cities and given exclusivity through controlled distribution, not through price. The Underground logo is used discreetly on the label, on buttons or on a tag, creating a trendy, urban look.
All Zones
All Zones is a unique range of designer giftware sold in stores such as Heal's, Selfridges and the Conran Shop. The products are designed with current trends in mind and highlight the more unusual side of Transport for London's (TfL) designs and slogans.
By using TfL's famous design heritage, we take classic designs from the London Transport Museum collections, such as moquette seat fabric or Harry Beck's iconic Underground map, and give it a twist to reproduce it for today's market.
B-spoke
A new range of urban cycling products will be launched in Spring 2008, featuring a range of accessories and 'Bike to Work' clothing.
The clothing features high-tech fabrics, with a unique cut and styling designed to look good on or off your bike.
Image Licensing
Since 1908, many artists, both famous and unknown, have been commissioned to design posters for London's Underground.
London Transport Museum's superb transport poster collection includes works by artists from Britain, Europe and the USA, many of whom produced their finest work as poster advertising for London Underground. The collection reflects the developments in poster design and style that have taken place over the last century.
Within this historic archive, more than 6000 poster images are available for development under licence. Some images have already been beautifully redesigned as licensed merchandise, ranging from greeting cards to giftware.
In addition to the poster collection, there is currently an unlicensed archive of 100,000 photographic images, ranging from historic black-and-white to contemporary, cutting- edge images. They document the development of London over the last 125 years. This vast collection is ripe for quirky and imaginative licensing development in all product areas.
Contact
For more information, please contact:
Intellectual Property Development Department
Transport for London
1st floor
Windsor House
42-50 Victoria Street
London
SW1H 0TL
Tel: +44 (0)20 7126 3088
Email: saskiaboersma@tfl.gov.uk