Copyright & licensing
The Intellectual Property Development Department is responsible for the protection and exploitation of the Intellectual Property of Transport for London (TfL). This includes its world-famous icons: the Underground map and Underground logo (or 'Roundel'), New Johnston font and London Transport Museum's poster and photograph collections. The Intellectual Property Department actively seeks to develop partnerships for its brand-licensing business.
Mind the ©opyright
The Underground map and logo, New Johnston font and the London Transport Museum poster and photograph collections are protected by copyright, and the Roundel is also a registered trademark. A licence needs to be obtained from the Intellectual Property Department to reproduce them.
Please note that any unauthorized use of TfL's copyright and trademarks is an infringement of TfL's Intellectual Property and may lead to legal action and other remedies permitted under the Trade Marks Act 1994 and the Copyright Design and Patents Act 1988
Underground map licensing
Since 1908, many artists, both famous and unknown, have been commissioned to design posters for London's Underground.
London Transport Museum's superb transport poster collection includes works by artists from Britain, Europe and the USA, many of whom produced their finest work as poster advertising for London Underground. The collection reflects the developments in poster design and style that have taken place over the last century.
Within this historic archive, more than 6000 poster images are available for development under licence. Some images have already been beautifully redesigned as licensed merchandise, ranging from greeting cards to giftware.
In addition to the poster collection, there is currently an unlicensed archive of 100,000 photographic images, ranging from historic black-and-white to contemporary, cutting- edge images. They document the development of London over the last 125 years. This vast collection is ripe for quirky and imaginative licensing development in all product areas.
To buy poster images from the archive for personal use please search for your desired image using the online poster library and select the 'buy photographic reproduction' link shown alongside each image.
Transport for London has a long established brand extension programme utilising all aspects of TfL’s intellectual property across all product sectors and retail outlets from London gifts to high end design. Examples of the products developed under licence can be seen on the London Transport Museum and TfL online shops.
For more information, please contact:
Intellectual Property Development Department
Transport for London
42-50 Victoria Street
Tel: +44 (0)20 3054 6247